For Venues

What hospitality businesses need to know about being AI-bookable.


Guests are starting to use AI agents to book travel. "Find me a dog-friendly hotel in Devon" → Agent searches, compares, books. If your venue isn't represented in a way agents understand, you won't be found.

What you need to do

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Publish structured data

Not just a website — structured information agents can parse. What you are, what you offer, your policies. This is what Venue defines.

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Connect your systems

Agents need live availability—not cached data from yesterday. Direct integration with your PMS means real-time inventory and instant confirmations. See Connect.

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Get endorsed

Agents trust Curators. Being endorsed by your DMO or a respected guide means higher visibility and more confident recommendations. See Curator.

What agents will know about you

Identity

What you are (hotel, restaurant, bar), where you are, how to contact you.

Offer

Rooms, tables, facilities. What's bookable and at what terms.

Policies

Cancellation, pets, accessibility, check-in times. The rules of staying.

Evidence

Third-party verifications, ratings, certifications. Proof, not claims.

Vibe

The feel of your place. "Cosy country pub" vs "Sleek city bar."

Answers

Pre-composed responses to common questions agents can quote.

What you don't need to do

Build AI

You don't need your own AI. Agents handle the intelligence.

New systems

The specs work with existing infrastructure — PMS, channel manager, booking engine.

Abandon OTAs

This is a new channel, not a replacement. Keep what works.

Common questions

Will this replace OTAs?
Do I need to pay for endorsement?
What if an agent gets it wrong?
Why is direct connection preferable?

Next steps

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Audit your data

Review what structured data you currently publish. Is it accurate? Complete? Machine-readable?

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Check your PMS

Does your property management system support direct API access? Ask your vendor about agent integration—certified systems handle Connect automatically.

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Contact your DMO

Ask about Curator endorsement. They may already be preparing.

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Get in touch

Reach out to discuss implementation support.