Curator for DMOs
If you're a destination marketing organisation, regional tourism board, or hospitality authority, you're a natural Curator.
AI agents are going to book travel. The question is whether they'll book your destination's venues or someone else's.
You already have what agents need
Local knowledge
You know your territory's venues — who operates what, where, and how well.
Relationships
You work with operators continuously. You spot changes before anyone else.
Quality standards
You maintain standards and hold venues accountable.
Destination story
You understand what makes your place special and who it's for.
Curator lets you turn that expertise into something AI agents can use.
What you'd do as a Curator
Verify venues
Confirm venues are legitimate, operational, and as described. Your attestation is evidence agents can trust.
Endorse qualities
"This venue is family-friendly." "This restaurant serves local produce." "This hotel is wheelchair accessible."
Tell stories
Curate narratives. "The best coastal walks with pub lunches." "Hidden gems in the old town."
Maintain standards
If quality drops, update your endorsement. Your reputation depends on accuracy.
The value exchange
| Stakeholder | What they get |
|---|---|
| Agents | Trusted local knowledge they couldn't get otherwise |
| Venues | Visibility through an authority agents trust |
| You | Influence over how your destination is represented to AI |
Commitments
Curators must be transparent. This is non-negotiable.
- Declare any commercial relationships
- Update endorsements when things change
- Respond to accuracy challenges
Getting started
Assess your venues
Which venues would you endorse? What specific claims can you make?
Design verification
How will you verify venues? Site visits? Documentation? Ongoing monitoring?
Get in touch
Contact us to discuss implementation and join the network.
The Curator Manifesto
All Curators commit to transparency and accuracy. See the full manifesto.