For Curators

If you verify, endorse, or vouch for hospitality venues, you can become a Curator.


Curators are the trust layer. Without you, agents can't tell good venues from bad ones, real from fake, or "family-friendly" from "adults-only."

Who can be a Curator?

Cottage companies

Property portfolios who verify and manage holiday rentals. You already know which properties are real and well-maintained.

Hotel groups

Chains and collections who vouch for their member properties. Brand standards become verifiable claims.

Tech platforms

Booking platforms, channel managers, PMS providers. You have data about real operational venues.

Membership orgs

Tourism associations, quality schemes, accessibility certifiers. Your standards become agent-readable.

Review platforms

Editorial guides, specialist publications. Expert assessment as structured endorsement.

DMOs

Destination marketing organisations. See For DMOs for specific guidance.

What Curators do

Verify

Confirm venues exist and operate. Your attestation is evidence agents can trust.

Endorse

Make specific claims: "pet-friendly", "accessible", "sustainable". Qualities agents can filter by.

Maintain

Keep endorsements current. Revoke when standards slip. Your reputation depends on accuracy.

The value exchange

StakeholderWhat they get
AgentsTrusted signals they can act on
VenuesVisibility through legitimate endorsement
GuestsRecommendations backed by authority
YouInfluence over how your portfolio is represented to AI

Types of claims

Curators make specific, verifiable claims:

Claim typeExampleEvidence
Verification"This venue is a legitimate business"Company registry, site visit
Endorsement"This venue is suitable for families"Your assessment criteria
Certification"This venue meets our quality standards"Your certification process
Operational"This venue is currently accepting bookings"Live booking data

Commitments

Curators must be transparent. This is non-negotiable.

  • Declare any commercial relationships (portfolio ownership, referral fees)
  • Update endorsements when things change
  • Respond to accuracy challenges
  • Follow the Curator Manifesto

Getting started

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Assess your position

What venues do you already verify? What claims can you legitimately make?

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Learn the building block

Review Curator to understand how endorsement works technically.

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Design your process

How will you verify venues? What criteria will you use? How will you keep endorsements current?

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Get in touch

Contact us to discuss implementation and join the Curator network.