For Curators
If you verify, endorse, or vouch for hospitality venues, you can become a Curator.
Curators are the trust layer. Without you, agents can't tell good venues from bad ones, real from fake, or "family-friendly" from "adults-only."
Who can be a Curator?
Cottage companies
Property portfolios who verify and manage holiday rentals. You already know which properties are real and well-maintained.
Hotel groups
Chains and collections who vouch for their member properties. Brand standards become verifiable claims.
Tech platforms
Booking platforms, channel managers, PMS providers. You have data about real operational venues.
Membership orgs
Tourism associations, quality schemes, accessibility certifiers. Your standards become agent-readable.
Review platforms
Editorial guides, specialist publications. Expert assessment as structured endorsement.
DMOs
Destination marketing organisations. See For DMOs for specific guidance.
What Curators do
Verify
Confirm venues exist and operate. Your attestation is evidence agents can trust.
Endorse
Make specific claims: "pet-friendly", "accessible", "sustainable". Qualities agents can filter by.
Maintain
Keep endorsements current. Revoke when standards slip. Your reputation depends on accuracy.
The value exchange
| Stakeholder | What they get |
|---|---|
| Agents | Trusted signals they can act on |
| Venues | Visibility through legitimate endorsement |
| Guests | Recommendations backed by authority |
| You | Influence over how your portfolio is represented to AI |
Types of claims
Curators make specific, verifiable claims:
| Claim type | Example | Evidence |
|---|---|---|
| Verification | "This venue is a legitimate business" | Company registry, site visit |
| Endorsement | "This venue is suitable for families" | Your assessment criteria |
| Certification | "This venue meets our quality standards" | Your certification process |
| Operational | "This venue is currently accepting bookings" | Live booking data |
Commitments
Curators must be transparent. This is non-negotiable.
- Declare any commercial relationships (portfolio ownership, referral fees)
- Update endorsements when things change
- Respond to accuracy challenges
- Follow the Curator Manifesto
Getting started
Assess your position
What venues do you already verify? What claims can you legitimately make?
Design your process
How will you verify venues? What criteria will you use? How will you keep endorsements current?
Get in touch
Contact us to discuss implementation and join the Curator network.